معرفی
Lars Ingvar Bergkvist is a Professor of Marketing at the Norwegian School of Hotel Management (NHS), Institute for Leadership and Service Development, within the Faculty of Social Sciences at the University of Stavanger, Norway. He has held academic positions internationally at Zayed University (UAE), Universiti Teknologi Brunei, University of Nottingham Ningbo (China), Stockholm University, UNSW Asia (Singapore), University of Wollongong (Australia), and the Stockholm School of Economics. He has also been a Visiting Professor at Yonsei Graduate School of Management (South Korea) and CEIBS (China).
His research focuses on advertising, consumer behavior, brand management, and research methodology. He has published in leading journals including the Journal of Marketing Research, Journal of Advertising, and International Journal of Advertising, where he serves as Associate Editor. His recent work explores the dynamic nature of marketing constructs, replication in advertising research, sportswashing, and cultural codes in international marketing.
The most recent publications highlight a strong methodological focus, particularly on replication, measurement validity, and construct clarity in advertising. There is also a growing interest in ethical and geopolitical dimensions of marketing, such as sportswashing and human rights in experience design. His work bridges theoretical rigor with practical implications for branding and communication strategy.
- Associate Editor, International Journal of Advertising
Lars Bergkvist has advised emerging scholars such as Heidi Victoria Skeiseid and Freya De Keyzer, as evidenced by co-authored publications. While no specific grants are mentioned, his consistent publication output and international speaking engagements suggest active research funding and collaborative projects. He has delivered invited presentations on measurement, replication, and cultural marketing at academic and industry events.
He is involved in research collaborations across Europe and Asia, particularly in advertising and international marketing. His presentations and publications suggest active participation in a global research network focused on methodological integrity and cross-cultural marketing communication.
