Lars Harden

Lars Harden is a Professor at the Faculty of Management, Culture and Technology (MKT) at Osnabrück University of Applied Sciences, Lingen campus. His expertise lies in communications consulting for small and medium-sized enterprises, corporate communication, and media research. He has also served as a consultant and business coach, advising organizations from SMEs to DAX corporations through his company aserto GmbH & Co. KG.

• Education: 1993–1998 at Institute for Journalism and Communication Research (IJK), Hanover University of Music, Drama and Media
• Research Interests: Digital transformation, media image analysis, organizational communication, social media ethics, media framing, and communication effectiveness

Scientific Lectures: Harden has delivered keynote speeches on topics like digitalization's societal impact, social media in religious contexts, and media-driven public perception, including engagements at the Welthungerhilfe think tanks and the Evangelische Landeskirche conferences.

Publications: His work focuses on corporate communication strategies, media resonance analysis, and digital media's role in organizational settings. Key contributions include Handbuch Unternehmenskommunikation chapters and empirical studies on media image analysis.