Achim Baum

Prof. Dr. Achim Baum is a Professor of Communication Management and Public Relations at the Faculty of Management, Culture and Technology (MKT) at Osnabrück University of Applied Sciences. His work focuses on media ethics, journalism, and organizational communication. He holds a PhD from the University of Münster (1994) and has extensive experience as a journalist, including roles at RIAS-TV and Deutsche Welle. His research explores media self-regulation, public relations ethics, and health communication. Key publications include Handbuch Medienselbstkontrolle (2005) and Journalistisches Handeln (1994). He teaches courses in journalism, media ethics, and communication management.

Research interests include the ethical dimensions of journalism, media governance, and the practical application of communication strategies in public and private sectors. His recent work addresses challenges in PR ethics and the evolving role of media in contemporary society.