Frederike Masemann

Prof. Dr. Frederike Masemann serves as Professor of Journalism and Communication Studies and Vice President for Studies and Teaching at Hamburg University of Applied Sciences since 2023, while heading the Department of Information and Media Communication (2021-2024). Her dual role bridges academic leadership with strategic oversight of digital teaching formats, sustainability initiatives, and university-wide educational development through the KOMWEID project and Teaching Development Service.

Academic Background:

• Humanities and Social Sciences studies at University of Hamburg and University of Technology Sydney (UTS)
• PhD at University of Hamburg with research at LSE, funded by Friedrich Naumann Foundation

Research Focus: Her work centers on political communication and journalism's role in social cohesion, with specialized expertise in public broadcasting systems. She examines media's impact on migration integration through comparative German-British frameworks, while pioneering NeuroLeadership approaches that integrate neuroscience and behavioral economics into transformation management. Current research addresses urgent societal challenges including refugee integration and sustainable media practices.

Publication Trends: Her scholarly output demonstrates consistent focus on media's societal responsibilities, evolving from foundational 2009-2011 work on immigrant integration in public broadcasting toward contemporary 2022 applications addressing Ukrainian refugee support through iterative information design. All publications maintain strong policy relevance for European media institutions and public service broadcasters.

Recognition:

• Werner von Melle Prize 2010/2011 for dissertation on intercultural integration in public television

Professional Impact: Beyond academia, her 15+ years of consulting for DAX corporations, NGOs, and public institutions translates research into leadership training programs that merge neuroscience with organizational transformation. She actively shapes Hamburg's educational landscape through the Student Center, Libraries (HIBS), and EQA frameworks while advancing sustainability as the Presidential Board's designated contact person.

Initiatives: Currently drives university-wide digital teaching innovation, leads the KOMWEID project for educational development, and coordinates cross-departmental sustainability integration as Vice President, maintaining active departmental leadership until August 2024.