Larry Neale

Professor Larry Neale is a distinguished academic at Queensland University of Technology (QUT), holding dual roles as Professor of Marketing and Associate Dean (Learning & Teaching) in the Faculty of Business & Law. He is affiliated with the School of Advertising, Marketing & PR. With a PhD from the University of Western Australia, Neale specializes in consumer ethics, ritual consumption, and sports marketing. His teaching spans MBA programs and large undergraduate courses, emphasizing authentic learning experiences. He has mentored QUT’s International Case Competition team to global success.

Neale’s research bridges marketing and education, focusing on transformative learning, consumer behavior, and ritual-driven marketing strategies. His work frequently explores cross-cultural contexts, particularly in Asia and the U.S., leveraging technology to enhance marketing practices. Notable awards include the Vice Chancellor’s Excellence Award and the Cengage/Pride Ferrell Innovations in Teaching Award.

His publications span over two decades, covering topics like e-learning models, sports fan rituals, and consumer ethics in digital marketing. He has also contributed to pedagogical frameworks for doctoral education and assessment strategies in higher education.

• Awards:
  • Vice Chancellor’s Excellence Award (2015)
  • Best Practice in International Education (2015)
  • Senior Fellow of the Higher Education Academy (2015)
  • Cengage/Pride Ferrell Innovations in Teaching Award (2010)
• Advising & Teams: Academic coach for QUT International Case Competition team.

Neale’s interdisciplinary work integrates consumer psychology, education technology, and global marketing practices, reflecting his commitment to both scholarly and practical impact.