معرفی
Dr. Koen Dittrich serves as Professor of Circular Economy at Rotterdam University of Applied Sciences, focusing on developing circular value models for SMEs and sustainable solutions for waste, resource, and emission challenges through applied research.
His work centers on Circular Economy and Sustainable Business Models, with specific expertise in Waste Management, Resource Efficiency, Sustainable Consumer Behavior, Frugal Innovation, and Hospitality Management. Research examines how businesses innovate under constraints (e.g., pandemic-era 1.5-meter society) and consumer engagement in sustainable fashion practices, emphasizing practical SME applications in the Rotterdam-The Hague region.
Recent publications (2019-2024) reveal three key trends: pandemic-driven Frugal Innovation in hospitality, Sustainable Consumer Behavior in fashion supply chains, and Organizational Strategies for managing competing logics. Studies consistently target the Rotterdam-The Hague metropolitan area, providing actionable insights for SMEs in waste reduction and circular transitions without theoretical abstraction.
