معرفی
Killian O'Leary is a Lecturer in Marketing at Lancaster University's Management School. His research focuses on Consumer Culture Theory, examining intersections of consumption, markets, and culture. He teaches undergraduate and postgraduate courses in Digital Marketing, Consumer Behavior, and Marketing Research. O'Leary actively contributes to academic governance as an Early Career Researcher Representative and member of the Academy of Marketing’s Executive and Research Committees.
His research explores digital and analog subcultures, including anonymous social media usage, gambling practices (e.g., Irish road bowling), and disability marketplace accessibility. Notable projects include the Marketplace and I – a disability arts exhibition addressing consumer inclusion. Methodologically, he emphasizes qualitative approaches like ethnography and netnography.
External engagements include consultancy on accessibility training and participation in conferences such as the Academy of Marketing. Supervision interests include embodied disability studies, gambling culture, and unconventional consumer behaviors like Gen Z’s consumption of Guinness or Lego communities.
