معرفی
Kexin Xiang is an Instructional Assistant Professor of Marketing at the School of Business Administration, University of Mississippi. Her research bridges marketing and finance, focusing on empirical analyses of strategic decision-making in retail and business contexts.
- Education: Ph.D. in Business Administration (2021), University of Mississippi; M.S. in Information Sciences (2014), Syracuse University; B.S. in Business (2007, 2011), Indiana University-Bloomington;
Her scholarly work examines intersections between marketing strategy and financial outcomes, with publications in Journal of Business Research and Review of Managerial Science. Recent studies investigate corporate culture's impact on CSR, gender diversity in executive leadership, and workforce education dynamics. She teaches undergraduate courses in marketing principles, retailing, and analytics.
Before joining Ole Miss, Dr. Xiang worked in Ernst & Young’s Tax Technology and Transformation group, applying data science to business solutions.
