معرفی
Kerstin Heilgenberg is an Associate Teaching Professor at the Gustavson School of Business, University of Victoria. She specializes in intercultural communication and international education, focusing on supporting global students in adapting to academic environments. Her teaching includes courses like Language, Communication, and Global Business and Introduction to Canadian Business.
Dr. Heilgenberg holds a PhD from University College London Institute of Education (2011), alongside earlier degrees in Education and English Literature/Biology from the University of Osnabrück, Germany.
Her research emphasizes global business communication, cross-cultural education, and marketing theory. Recent work explores blockchain’s impact on market design, advertising sentiment analysis via cartoons, and employee motivation in professional sports.
Notable recognition includes the 2019 Best Paper in Business-to-Business Marketing for collaborative research on value co-creation in sales systems. Her grants and advising focus on bridging international student experiences with academic success.
Labs/teams: Active in global business education initiatives at Gustavson School of Business.
