Kenneth L. Hartung

Kenneth L. Hartung is an Adjunct Professor in the Department of Marketing at the University of Louisville's College of Business since Fall 2014. He previously served as the Schey Professor of Sales at Ohio University (2007-2014) and as Sales Director-in-Residence/Executive-in-Residence in Ohio University's College of Business from 2003 to 2014.

• Current affiliation: University of Louisville, College of Business, Department of Marketing
• Previous affiliation: Ohio University, College of Business, Department of Marketing

Education:

• BBA (Marketing), Ohio University
• MBA (Marketing), Ohio University

Research Focus spans sales education formalization, strategic sales leadership, consultative selling, and dual branding. His work emphasizes practical applications for undergraduate students and executive training.

Publications & Trends center on consumer behavior in dual branding, reflecting his interest in retailing strategies and market research.

Awards & Honors:

• Student Champion, University of Louisville (2023)
• Faculty Favorite Nominee, University of Louisville (2015-16, 2017-18, 2019-20, 2020-21, 2021-22)

Professional Roles include advocacy for formalizing university-level sales education and leadership in establishing the Undergraduate Certificate in Sales at the University of Louisville (April 2023).