Kenneth Graham

Kenneth Graham is an Associate Professor of Marketing at the University of Wisconsin-La Crosse (UW-L), where he also serves as Program Director for the Digital Marketing Graduate Certificate Program. He holds a Ph.D. in Marketing from Mississippi State University (2015) and advanced degrees including an MBA (2010), MS in Mass Communication (2005), and BA in Advertising (2003) from Oklahoma State University.

• Teaching: Undergraduate courses include Marketing Management Capstone, Integrated Marketing Communications, and Digital Marketing & Analytics. Graduate courses cover Legal/Ethical Digital Marketing and Digital Marketing Strategies.
• Research: Focus on consumer-brand relationships, digital strategies, and technology adoption. Over 20 peer-reviewed publications in journals like Journal of Innovation Management and Journal of Research in Interactive Marketing.
• Industry Experience: Former Vice President/Senior Marketing Manager at Bank of Oklahoma (2004–2006), managing $2M+ budgets. Former owner of The Graham Agency (1997–2002), a boutique B2B design firm.

Research interests span marketing education innovation, AI in marketing, and experiential brand dynamics. His work bridges academic research and practical industry applications, informed by over 20 years of leadership experience in marketing roles.