Keng Siau

Keng Siau is a Professor in the Department of Information Systems at City University of Hong Kong. Previously, he held roles at Missouri University of Science and Technology (2012–2021) and University of Nebraska-Lincoln (1996–2012). His PhD is from the University of British Columbia. Siau's research focuses on Human-Computer Interaction (HCI), Information Systems, AI ethics, and business technology integration. He has published over 260 papers and edited multiple conference proceedings.

Research interests include generative AI applications in education/metaverse, digital marketing strategies, virtual collaboration, and AI governance. His work explores topics like investor engagement in online platforms, cybersecurity risk communication, and the impact of AI avatars on human interaction. Siau is actively involved in HCI conferences, co-chairing HCIBGO tracks at HCI international conferences since 2023.

Recent articles highlight trends in AI-driven marketing, metaverse design frameworks, and ethical considerations in AI systems. He collaborates with institutions globally to advance research in virtual worlds and business analytics. Siau's contributions span theoretical and applied domains, emphasizing practical solutions for organizational agility and digital transformation.