معرفی
Kayleigh Blackstock serves as a Lecturer in Digital Marketing and course director at Coventry Business School, Faculty of Business & Law, Coventry University. She delivers digital marketing instruction at both undergraduate and postgraduate levels while also teaching career development courses for second-year undergraduate students preparing for professional placements.
Her academic qualifications include:
- MA in Management
- PGCert in Teaching in Higher Education
- BA in Advertising and Business
- Currently pursuing EdD with thesis focused on digital literacy for employability enhancement
Ms. Blackstock's research centers on integrating digital literacy competencies into undergraduate curricula to directly strengthen graduate employability outcomes. Her industry background in digital marketing—particularly social media strategy—complements her academic focus on practical skill development. She actively bridges theoretical frameworks with real-world applications in advertising, digital marketing, and career readiness training, emphasizing how digital fluency translates to workplace success across multiple sectors.
