معرفی
Dr. Katrin Scherschel is a Lecturer in Marketing at the University of Sheffield's Management School, previously holding the same position at the University of Reading's Henley Business School. She holds a PhD in Marketing from the University of Surrey and multiple Bachelor's degrees in Business Management and related fields.
- Qualifications: PhD (University of Surrey), BA (Edinburgh Napier University), BA (Heilbronn University), BA (German University for Prevention and Health Management)
Her research focuses on communication style, relational dynamics in business relationships, and the application of text mining and meta-analysis. Notable awards include the 2017 Emerald Literati Best Paper Award and the 2022 ServSIG Best Paper in Track Award.
Teaching expertise spans Marketing Communications, Digital Marketing, and Text Mining across undergraduate, graduate, and executive programs. She is a Fellow of the Higher Education Academy and has received training in learning and teaching methodologies.
Research affiliations include the Behavioural Research for Inclusivity, Sustainability and Technological Transformation (BRISTT) group. Recent grants include a 2023 Small Research Grant from the University of Reading.
Current PhD supervision involves topics like speech analysis and virtual influencers, with a focus on methodological innovation in digital marketing contexts.
