Katharine Hubbard

Dr. Katharine Hubbard

Dr. Katharine Hubbard is an Assistant Professor of Mass Communication at Winthrop University's College of Arts and Sciences. She holds a Ph.D. from the University of Texas at Austin, an M.F.A. from the Academy of Art University, and a B.S. from the University of Nebraska at Kearney. Her teaching philosophy emphasizes active learning, project-based initiatives, and bridging academic theory with real-world applications through collaborations with local nonprofits.

Education

• Ph.D., College of Communications, University of Texas at Austin
• M.F.A., School of Advertising, Academy of Art University
• B.S., Department of Communication, University of Nebraska at Kearney

Research Focus

Dr. Hubbard’s research explores diversity and cultural competency in communication, including:

• Community-engaged scholarship and trust-building in diverse settings
• Historical analysis of advertising ephemera
• Racial representation of Asian Americans in advertising
• Cross-cultural health communication (e.g., pandemic booster uptake in China)

Teaching & Engagement

She integrates real-world projects into her courses, enabling students to develop strategic communication plans addressing community needs. Her pedagogical innovations include divergent thinking exercises and metacognitive instruction strategies derived from improv theater principles.

Professional Experience

Before academia, Dr. Hubbard worked as a copywriter and behavioral designer at advertising agencies, creating campaigns for organizations like AT&T and Nebraska Tourism Commission. She continues professional development in AI integration, inclusive teaching practices, and mental health advocacy.

Publications & Presentations

Her work appears in journals like International Journal of Advertising and Vaccines, with recent presentations at AEJMC, NCA, and other conferences. Key topics include media ethics case studies, Asian American advertising representation, and pandemic communication.

Lab/Team Affiliation

Associated with 1763media.org, a platform for innovative communication projects.