Karen Walters

Karen Walters serves as a Lecturer in the Department of Marketing at the Carlson School of Management, University of Minnesota, and holds an adjunct faculty position at Concordia University, St. Paul.

Education:

• MBA in Organizational Management from Concordia University, St. Paul
• BA in Marketing from Metropolitan State University
• AAS in Marketing from Ferris State University

Research and Teaching Focus: Her expertise centers on practical applications in Marketing Strategy, B2B Marketing, Direct Marketing, Digital Marketing, Sales Enablement, and Marketing Analytics. Leveraging three decades of industry experience, she integrates real-world case studies from hospitality, travel, photography, and insurance sectors into her curriculum, emphasizing data-driven decision-making and sales-marketing alignment.

Professional Background: With twenty years at Lifetouch developing B2B marketing strategies and current responsibilities supporting small business segments at a major health plan carrier, she bridges academic theory with corporate execution. Her teaching philosophy prioritizes actionable frameworks for immediate workplace implementation.