معرفی
Kaj Storbacka is a Professor of Marketing at the Hanken School of Economics in Helsinki, Finland. He holds a PhD in Marketing from the same institution. His research focuses on market shaping strategies, value co-creation in service ecosystems, and the evolution of business markets in the digital age. He is actively involved in interdisciplinary research collaborations, particularly with colleagues in the HUMLOG Institute and Marketing departments at Hanken.
Storbacka's work emphasizes systemic innovation and the role of managerial agency in transforming markets. His recent studies address topics such as digital sales automation, cultural market dynamics, and sustainable market systems. He has published extensively in leading journals and contributed to over 100 peer-reviewed articles since 1994, with a notable h-index of 30.
- Education: PhD in Marketing (Hanken School of Economics)
- Affiliations: HUMLOG - Humanitarian Logistics Institute, Marketing Department
- Research Interests: Market innovation, service-dominant logic, strategic account management
His research has explored the dark side of market shaping, institutional work in ecosystems, and the transition from product-based to solution-oriented business models. Collaborative theorizing with practitioners is a hallmark of his work, bridging academic rigor and practical relevance.
