Justin Lokitz

Justin Lokitz serves as Assistant Professor and Chair of the Graduate Design Strategy Program at California College of the Arts. He bridges academic theory with industry practice through extensive corporate experience at Autodesk and Oracle, alongside entrepreneurial ventures.

His research focuses on business model innovation and strategic design, emphasizing practical frameworks for organizational transformation. Key interests include circular economy implementation, digital platform strategies, and stakeholder-centric value creation, drawing from real-world case studies across multinational corporations and startups.

His publications analyze business model evolution across six critical shifts: Services, Stakeholder, Digital, Platform, Exponential, and Circular. These works synthesize industry patterns into actionable methodologies for sustainable business transformation.

As an educator, Lokitz integrates his MBA in Design Strategy (earned at CCA) with professional software development certifications to teach applied business design. His pedagogy emphasizes hands-on tool application and real-world problem-solving.