Antoine Musu

Antoine Musu is a Lecturer in the Department of Marketing at the UWA Business School, The University of Western Australia. His academic career focuses on bridging industry collaboration with academic research, emphasizing entrepreneurship, innovation, and technology ventures. He holds a Doctor of Business Administration (DBA) from UWA, where his doctoral research examined regional tourism policy processes in Western Australia, advocating for stakeholder-centric approaches over centralized systems. Prior to academia, Musu held senior roles in international hotel management and private membership clubs across Europe and the Asia-Pacific.

Education:

• Doctor of Business Administration (DBA), Policy & Strategy for Tourism (2020)
• Master of Innovation (M.Innovation), Technology Management (2007)
• Master of Business Administration (MBA), Entrepreneurship and Strategic Management (2005)
• Graduate Diploma in Business Administration (2003)

Research Interests: Musu’s work explores innovation ecosystems, sustainable tourism policy, and entrepreneurial agency in marginalized regions. He advocates for collaborative platforms to enhance regional value creation and sustainable performance management. His research highlights the importance of contextualizing policies to regional attributes, particularly in addressing tourism stakeholders’ needs.

Current Projects include:

• Combining startup agility with corporate operational excellence
• Place-based sustainable value creation through ecosystem platforms
• Digital consumer well-being via augmented reality
• Enterprise scaling strategies

Teaching: Musu instructs courses in Entrepreneurship and Innovation (MKTG5503), Technology Commercialisation (MKTG5604), and Agribusiness Planning (AGRI3004) across multiple graduate programs.

Industry Collaborations: His work integrates real-world projects with student learning, fostering hands-on problem-solving in partnership with innovative firms and industry stakeholders.