Justin Keeler

Justin Keeler is a Clinical Associate Professor in the Department of Finance, Real Estate, and Decision Sciences (FREDS) at the W. Frank Barton School of Business, Wichita State University, where he also serves as Director of the Business Analytics Graduate Program. His multidisciplinary expertise bridges 15 years of corporate finance leadership, small business ownership, and M&A experience with advanced analytical methodologies.

Dr. Keeler earned his Ph.D. in Management with a methodology focus from Oklahoma State University, grounding his academic work in practical business applications. His teaching emphasizes translating data patterns into actionable business decisions through statistical programming and visualization tools.

Research focuses on decision-making under uncertainty, network influence dynamics, and user-technology interface optimization, employing diverse analytic techniques to investigate sentiment patterns, social network structures, and human-machine interaction models. His work integrates R, Python, SPSS, Mplus, and Tableau to extract insights from complex behavioral datasets.

As Program Director, Dr. Keeler shapes curriculum development and student mentorship in business analytics, leveraging his industry background to connect theoretical frameworks with real-world business challenges. His educational philosophy centers on empowering students to interpret data narratives for evidence-based strategic decision-making across organizational contexts.