معرفی
Julio de Castro serves as a Professor of Entrepreneurship at IE Business School, IE University, where he examines psychological phenomena affecting entrepreneurial performance. His work bridges sports psychology and business strategy, with notable focus on performance blocks in high-stakes environments.
His research centers on behavioral entrepreneurship, particularly how cognitive disruptions like the "yips"—an unexplained loss of fine motor skills observed in athletes—manifest in entrepreneurial decision-making. This interdisciplinary approach explores performance anxiety, skill execution failures, and psychological resilience in business contexts, drawing parallels between athletic and entrepreneurial pressure scenarios.
Professor de Castro actively engages with contemporary entrepreneurial challenges, translating insights from sports psychology into frameworks for managing performance blocks in volatile business landscapes. His expertise informs both academic discourse and practical leadership development within IE University's global ecosystem.
