معرفی
Julian Rawel is a Lecturer at the University of Edinburgh Business School and serves as Director of MBA programmes. He is also affiliated with multiple business schools as faculty, delivering marketing, strategy, and executive programmes across the UK, Europe, and the Middle East. A respected academic, he received the TiasNimbas Business School Distinguished Teaching Award twice (2005, 2010) and authored the book Excellence in Business School Teaching. His current research focuses on the impact of the 2008 financial crisis on corporate reputation, and he has contributed as a media commentator for BBC TV and Radio.
- Director of MBA programmes, University of Edinburgh Business School
- Chief Executive, Market Echoes (development consultancy)
- PhD candidate researching corporate reputation post-2008 financial crisis
Julian’s research and teaching expertise spans marketing, business strategy, and organisational management. His case studies explore sectors like tourism, leisure, and consumer behavior, with a focus on real-world applications of marketing theory and international market development.
His publications include four case studies on topics such as tourism branding (Legoland, Millennium Dome), seasonal tourism (Eurocamp), and consumer trends in sports marketing (football engagement). These works emphasize strategic market analysis and crisis management implications.
- TiasNimbas Business School Distinguished Teaching Award (2005)
- TiasNimbas Business School Distinguished Teaching Award (2010)
Julian combines academic rigor with industry experience, having held leadership roles in tourism (Eurocamp MBO/IPO), leisure (Royal Armouries Museum/PFI), and consultancy. His media appearances include BBC Breakfast, Newsnight, and Radio 4 Today, where he discusses marketing and business strategy topics.
