João Alberto Baptista Barata

João Alberto Baptista Barata is an Assistant Professor at Universidade Lusófona's Lisbon Study Center, with over a decade of higher education teaching experience. He holds a PhD in Fashion Design from Universidade da Beira Interior (in partnership with Universidade do Minho), along with Master's and Bachelor's degrees in Fashion Design.

• Education:
  • PhD in Fashion Design (Universidade da Beira Interior / Universidade do Minho)
  • Master's in Fashion Design
  • Licenciatura in Fashion Design

His research spans practical and theoretical aspects of Fashion Design, focusing on Creativity, Sustainability, Cinematographic Costumes, and Textile Industry Innovation. Current projects include FACTS (Fashion and Textile Circularity) and STVgoDigital, which explores digital transformation in textile ecosystems.

Publications highlight interdisciplinary themes across 15+ peer-reviewed works, including: biomaterials in education, historical costume analysis, organizational creativity, and sustainable luxury branding. Supervision includes a Master's candidate examining fashion photography communication and a PhD researcher analyzing Portuguese cinema costuming.

Key collaborations include industry partnerships with ITV-PT and technological stakeholders, with conference presentations at AUTEX, CIMODE, and Designa events. Teaching integrates traditional techniques with modern sustainability challenges.