معرفی
Joyce Lee is an Associate Professor at the Department of Management Information Systems, College of Business, National Chengchi University. Her research focuses on online communication behavior, social media communities, and digital innovation.
Education: PhD in Management from the University of Bath, UK.
Research Themes: She investigates interorganizational collaboration dynamics, digital resilience during crises, and the design mechanisms of smart technology. Her work bridges qualitative methodologies with practical applications in healthcare, financial technology, and social media governance.
Scientific Awards:
- UMC 聯電經營管理論文獎-優等獎 (2022)
- 資深優良教師(10年) (2021)
- 國科會研究獎勵 (2021)
Grants & Projects: Principal investigator for 15+ NSCT grants since 2010, including projects on digital banking, medical communication, and social media governance. Currently leads MOST 112-114 on普惠金融与AI-driven services.
Labs: Affiliated with the Digital Innovation & Management Research Lab and the Financial AI Cloud Lab at NCCU.
