Josh Lundberg

Josh Lundberg serves as an Assistant Professor of Marketing in the School of Business at North Carolina Central University (NCCU), specializing in consumer behavior through sensory and digital marketing research. His multimethod approach integrates experimental, quasi-experimental, and qualitative techniques to investigate environmental influences on consumer decisions.

His educational background includes:

• Ph.D. in Marketing from the University of Kentucky (2023)
• B.S. in Marketing and International Business from the University of Kentucky (2017)

Research focuses on temperature effects in retail environments, digital co-creation strategies, and risk perception dynamics. Lundberg examines how physical contexts like ambient temperature shape private label adoption and risk appetite, while digital studies explore engagement through participatory brand activities. His work bridges sensory psychology with practical marketing applications.

Recent publications reveal consistent themes in environmental contextual influences on consumer behavior, with interdisciplinary connections between retailing, interactive marketing, and behavioral economics. The research demonstrates methodological rigor through multimethod validation across temperature manipulation studies and digital engagement frameworks.

No scientific awards were documented in the source material.

Teaching responsibilities include MKT 4650 (Marketing Research) and MKT 3210 (Principles of Marketing), with office hours held in School of Business Room 207. No student advising relationships or research grants were specified in available records.

No dedicated research labs or collaborative teams were mentioned in the provided documentation.