José Veríssimo

José Veríssimo is the Vice-President of ISEG (Lisbon School of Economics & Management) overseeing Marketing, International Relations, and Alumni Engagement. He holds a PhD in Business Management from the University of Manchester and an Agregação in Management from ISEG. His academic rank is Associate Professor with Agregação. His research focuses on service marketing, digital marketing, and brand management, with over 160 master’s and 5 doctoral supervisees.

Education:

• 2022: Agregação in Management, Marketing & Strategy (ISEG, Portugal)
• 2003: PhD in Management (Manchester Business School, UK)
• 1993: MBA (European University, Portugal)
• 1989: Bachelor’s in Business Administration (ISEG, Portugal)

Research Interests:

• Service Marketing: Exploring sensory marketing stimuli in retail environments (e.g., aroma, music).
• Digital Marketing: Social media strategy, brand-endorsers-user dynamics, and mobile app adoption.
• Brand Management: Brand valuation, destination branding, and brand equity.
• Organizational Culture: Linking culture to CSR practices and performance.

Publications Trends: Recent work emphasizes sensory marketing (2024), organizational culture in energy sectors (2024), and tourism experience segmentation (2022). He frequently collaborates with institutions like ISA and INIAV in agricultural innovation programs.

Professional Roles: In addition to his academic roles, he serves as a Non-Executive Administrator at Fundação Económicas (since 2023) and IDEFE (2019–2023). He also advises ISEG’s Dean’s Office on Marketing & External Relations (2018–2022).

Labs/Teams: Coordinates ISEG’s Data Lab, Futures Lab, and Policy Lab, focusing on applied research in business analytics, policy innovation, and tourism futures.