معرفی
Jonathan Hibbard is an Assistant Professor in the Questrom School of Business at Boston University, where he specializes in marketing strategy, marketing channels, branding, and relationship marketing. He teaches in the award-winning Cross Functional Core undergraduate program and has led educational initiatives in China, Korea, and Japan.
- Ph.D. in Marketing, Kellogg School of Management, Northwestern University (1995)
- MBA, Kellogg School of Management, Northwestern University (1988)
- BSBA, Boston University School of Management (1982)
His research focuses on the dynamics of marketing channels, particularly how destructive acts impact relationships, the role of commitment, and the strategic expansion of distribution networks. He also explores branding strategies, consumer learning for new products, and innovations in marketing education. His work bridges theory and practice, informed by extensive industry experience in sales, marketing, and public relations.
His recent publications reveal a consistent focus on marketing channels and consumer behavior, with a strong emphasis on conflict, commitment, and knowledge transfer. He has also contributed to pedagogical advancements in cross-functional learning.
Professor Hibbard has authored teaching cases used globally and has consulted with organizations across Europe, Asia, Africa, and the Americas. He has presented his research at international forums and integrates real-world insights into his teaching and scholarship. His background includes roles at the Harvard Business School as a researcher and case writer, enriching his academic perspective.
He is affiliated with the marketing faculty at the Questrom School of Business and contributes to the intellectual life of the school through research, teaching, and service. No formal lab or research team is mentioned in the provided text.
