معرفی
Dr. Jon Hewitt serves as a Lecturer in Fashion Design & Enterprise within RMIT University's School of Fashion and Textiles at the Brunswick Campus. With over 15 years of industry experience spanning fashion design, PR management, wholesale, and consultancy, he brings substantial practical knowledge to his academic role.
His research focuses on the intersection of fashion and social impact, particularly examining marketing practices of fashion-based social enterprises, sustainable fashion marketing strategies, and related consumer behavior patterns. His work aligns with UN Sustainable Development Goals including Reduced Inequalities, Sustainable Cities and Communities, and Decent Work and Economic Growth.
Hewitt's recent publication 'Fashionable Altruism: The marketing of fashion-based social enterprise' in the Social Enterprise Journal (2024) represents his contribution to understanding how fashion social enterprises communicate their mission and values to consumers. His research bridges academic theory with practical industry applications in sustainable fashion business models.
As an educator, Hewitt coordinates multiple courses including MKTG1446 Intro to Fashion Marketing, MANU2505 Sustainable Innovation Presentation, MKTG1442 Introduction to Fashion Retailing, and SOCU2301 Fashion, Textiles, Place and Story. His teaching directly supports RMIT's focus on sustainable innovation within the fashion sector.
