Jon Gruda

Jon Gruda is an Associate Professor in Organizational Behavior at Católica Porto Business School (Universidade Católica Portuguesa) and a Lecturer at the National University of Ireland Maynooth. He is a member of the CEGE Research Centre in Management and Economics. His research focuses on the intersection of leadership, personality psychology, and emerging technologies like machine learning and AI. He has published widely in journals such as Personality and Individual Differences and Personality and Social Psychology Bulletin.

Key research interests include dark personality traits (e.g., narcissism, Machiavellianism), emotional contagion in digital contexts, and the application of computational methods to study social behavior. His work explores how personality interacts with leadership dynamics, organizational outcomes, and cultural contexts. Recent projects include multinational studies on social attitudes and AI-driven qualitative analysis frameworks.

Gruda collaborates globally, with active research networks across Europe, Asia, and North America. His articles analyze topics such as anxiety contagion in social media, contextualized emotion perception, and the role of narcissistic leaders in follower engagement. He has been cited over 289 times with an h-index of 9, reflecting significant scholarly impact. His work often bridges psychological theory with practical organizational challenges, leveraging innovative methodological approaches.

Gruda’s contributions extend beyond academia through media engagements explaining leadership dynamics and personality traits in modern workplaces. He advocates for ethical use of AI in research and academic workflows, emphasizing transparency and researcher well-being.