معرفی
John McCarty is the Chair of the Department of Marketing and Interdisciplinary Business and Associate Professor of Marketing at The College of New Jersey's School of Business. He holds a Ph.D. in Social Psychology from the University of Illinois (1986), an M.A. in Higher Education from the University of Chicago (1981), an M.A. in Social Psychology from University of Illinois (1979), and a B.A. in Psychology from Vanderbilt University (1973).
His research focuses on:
- Consumer behavior and psychographic segmentation
- Environmental consumerism and sustainable marketing
- Cross-cultural consumer studies and international marketing
- Data mining techniques and marketing analytics
- Economic impact analysis particularly during recessionary periods
- Marketing curriculum development and pedagogical innovation
McCarty's publication portfolio demonstrates a consistent focus on consumer psychology and data-driven marketing, with recent work examining economic behaviors during financial crises and contemporary issues in marketing education. His research employs diverse methodologies including psychographic profiling, cross-cultural comparison, and advanced statistical modeling.
Professional affiliations include:
- American Academy of Advertising
- American Association for Public Opinion Research
- American Marketing Association
- Association for Consumer Research
