John Hornby

John Hornby is a Lecturer at the Hotel Management School of NHL Stenden University of Applied Sciences. He holds a Master's in Business Science (Internationalisation) from Southeast Technological University and postgraduate diplomas in Research (Rijksuniversiteit Groningen) and Multilevel Modelling (University of Utrecht). He is currently pursuing a PhD at Oxford Brookes University focusing on entrepreneurship, with research interests in entrepreneurial mindset, experiential education, skills development, and futurism.

• Education:
• Master of Business Science in Internationalisation, Southeast Technological University (IRL)
• Postgraduate Diploma in Research, Rijksuniversiteit Groningen (NL)
• Diploma in Multilevel Modelling and Multivariate Analysis, University of Utrecht (NL)
• Research Focus: Entrepreneurship, real estate development in hospitality contexts, and futurism.

His academic career combines industry experience (over 10 years in hospitality roles like General Manager and new hotel openings) with scholarly pursuits. Articles highlight themes such as hospitality networking organizations, psychological measures of hospitality orientation, and future trends in food experiences. He maintains a keen interest in sports (football/rugby) and real estate within hospitality sectors.