John Eaton

John Eaton is a Clinical Professor of Marketing at Arizona State University's W. P. Carey School of Business since 2006. His primary role involves teaching the core marketing course across all business disciplines, advising student organizations, and mentoring Barrett Honors College students. He has been widely recognized for teaching excellence, winning multiple Huizingh Awards and the John W. Teets Outstanding Undergraduate Teacher Award.

Education:

• Ph.D. in Marketing, Arizona State University (2002)
• M.B.A., University of Toledo (1990)
• B.A., University of Michigan (1988)

Research focuses on branding, sports marketing sponsorships, consumer behavior, and retail atmospherics. He co-founded the AdSport Scholars program linking students with industry professionals through thesis projects addressing topics like NBA Hispanic marketing strategies and athlete social media branding.

Awards highlight his dedication to undergraduate education and advising, including 2018 University Faculty Advisor of the Year and repeated Huizingh accolades. His work bridges academia and industry through collaborative research initiatives like AdSport.