معرفی
Dr. John Crane is an Associate Professor and Chair of the Department of Business at Belmont Abbey College. With over three decades of business experience, he focuses on integrating practical insights into teaching and research. His expertise spans strategic marketing decisions, consumer behavior analysis, and market research. He holds a D.B.A. in Marketing from Anderson University, an M.B.A. from Clarkson University, and a B.S. in Management & Marketing from Gannon University.
Dr. Crane’s research emphasizes marketing strategies in funeral services, ethics in business education, and innovative teaching methods. He has presented at conferences including the Marketing Management Association’s Educators’ Conferences and the Midwest Scholars Conference. His work bridges theoretical frameworks with real-world applications, such as analyzing FTC regulations impacting funeral providers and fostering ethical practices in curricula.
He teaches courses like Marketing Strategy, Consumer Behavior, and International Marketing, emphasizing hands-on learning. His professional memberships include the American Marketing Association and the Marketing Management Association.
