Kevin James

Kevin James is the Department Chair and Associate Professor of Marketing at the University of Texas at Tyler's College of Business. He holds a D.B.A. (2012) from Louisiana Tech University, an M.B.A. (2007) from Louisiana State University, and a B.B.A. (2004) from Texas A&M University. His teaching spans core marketing topics including consumer behavior, social media marketing, and international marketing. Research focuses on value elements within the marketing mix, digital marketing education, and healthcare consumer experiences. He actively participates in global conferences like the Academy of Marketing Science and Society for Marketing Advances. Dr. James has published in journals such as the Journal of Business Research and European Business Review. Beyond academia, he is passionate about sports (football, basketball, golf), running, and family life with his wife and children.

His research explores themes like goal-appeal mismatch effects on consumer satisfaction, cultural influences on family firm HR practices, and pandemic-driven entrepreneurial behavior. Articles highlight interdisciplinary approaches merging marketing with psychology, ethics, and technology. He emphasizes practical pedagogy through tools like website builders for teaching digital skills. Awards section remains empty pending further data. Advising and grants details are not explicitly stated in provided texts.

Labs/teams involvement is unspecified, though his educational background and publications suggest collaboration within business education and marketing innovation networks.