معرفی
John Bargh is the Susan Nolen-Hoeksema Professor of Psychology and Cognitive Science at Yale University, with a secondary appointment in Management. He leads the Automaticity in Cognition, Motivation, and Evaluation (ACME) Lab, focusing on unconscious influences on social judgment, motivation, and behavior. His research explores embodied cognition (e.g., physical experiences affecting social attitudes), automatic goal pursuit, and the neural bases of social behavior. Recent work addresses how physical sensations (e.g., warmth, cleanliness) influence abstract social concepts like trust or prejudice.
Education: Ph.D. in Psychology, University of Michigan (1981). His research spans cognitive, social, and clinical psychology, with notable contributions to priming effects and implicit processes. Awards include the 2014 APA Distinguished Scientific Contribution Award.
Key themes in his work include the unconscious roots of motivation, the role of physical experiences in shaping social judgments (e.g., 'immunization influencing immigration attitudes'), and the implications of automatic processes for real-world behavior. His lab emphasizes real-life environmental triggers of unconscious mental processes.
