Johanna Slowik

Johanna Slowik serves as a Researcher at the University of Hohenheim's Department of Entrepreneurship and Business Start-ups since September 2024.

Her educational background includes:

• Bachelor of Business Psychology from West Coast University of Applied Sciences
• Master of Business Management (focus: Small and Middle Enterprises and Entrepreneurship) from Flensburg University of Applied Sciences
• Master of Science in Psychology from London Metropolitan University

Her research examines how serendipity drives innovation in entrepreneurial ecosystems through organizational culture, interpersonal dynamics, error management systems, and personality traits. This interdisciplinary work bridges entrepreneurship theory, cognitive psychology, and sustainable business practices, with particular emphasis on transforming unexpected opportunities into collaborative ventures and long-term organizational resilience. Her methodology integrates qualitative analysis of startup ecosystems with behavioral experiments on opportunity recognition.