معرفی
Johanna Frösén is an Associate Professor and Vice Head of the Department of Marketing at Aalto University's School of Business. Her research focuses on strategic marketing, marketing performance measurement, and market orientation. She holds a D.Sc. in Marketing from Aalto University (2013) and prior degrees from the Helsinki School of Economics.
Her work explores topics such as brand extensions, marketing metrics, and analytical capabilities in business networks. Recent studies include examining market-sensing capabilities and senior management perspectives in Fortune 500 firms.
Frösén has received awards including the Best Conference Track Paper Award (2023) and grants for research on marketing performance reporting and data-driven decision-making. She leads the Digi4CSA project (2023-2025), focusing on digital solutions for climate-smart agriculture.
Her publications span over 30 articles, emphasizing empirical analysis of market orientation, performance measurement, and strategic marketing practices. She actively contributes to academic networks and media discussions on marketing trends and consumer behavior.
