معرفی
Henri Weijo is an Associate Professor and Head of the Department of Marketing at the School of Business, Aalto University. His research focuses on consumer creativity, value creation, and consumption communities, with expertise in qualitative research and subcultural dynamics. Key areas include political consumption, circular economies, and branding strategies.
His academic background includes a Master's degree from the Helsinki School of Economics. He leads research projects like Digi4CSA (2023-2025) and KATAJA-EIASM/Weijo (2019-2020), addressing climate-smart agriculture and sustainable consumption practices. Weijo’s work intersects with UN Sustainable Development Goals, particularly sustainability and education.
Recent publications explore luxury branding in creator economies, ethical dimensions of ethnographic research, and Finnish clothing libraries as models of sustainable consumption. His research bridges theoretical frameworks with practical applications in social movements and consumer activism.
