معرفی
Antti Vassinen is a Professor of Practice in the Department of Marketing at Aalto University's School of Business. His expertise spans market orientation, business process capabilities, and marketing performance. He holds a PhD in Marketing (2012) and a Master's in Production Economics (2006), both from Aalto University.
Research interests include mediation analysis, relationship marketing, and supply chain dynamics. His work explores how core business processes mediate the relationship between market orientation and firm performance, with a focus on dynamic business environments.
Recent contributions highlight ethical consumer behavior and strategic marketing performance systems. Notable trends in his publications emphasize empirical studies on organizational performance drivers and sustainable marketing practices. He has served on high-profile judging panels, including the 2024 Effie Awards.
No scientific awards explicitly listed, but his academic contributions are recognized through peer-reviewed publications in journals like the Journal of Marketing Management and European Journal of Marketing. His advisory roles and grants remain unspecified in available texts.
