Joaquin Puig Gonzalez

Joaquin Puig Gonzalez is a Professor at the Department of Audiovisual Communication and Advertising within the Institute for Communications (InCom) at the Autonomous University of Barcelona (UAB). He holds a Ph.D. in Information Sciences (1989) and a Degree in Information Sciences (Advertising) from UAB (1983). His research focuses on media consumption patterns, cultural adaptation in transmedia narratives, and the intersection of advertising with power and market dynamics.

Key research interests include analyzing digital media consumption, transtextuality in television series, and gender representation in comics. He has supervised 13 academic theses and is affiliated with the International Research Group on Communication and Culture Studies. His work bridges cultural studies with media analysis, exploring topics from comic adaptations to political communication through a spectacular lens.