Emilio Prado Pico

Emilio Prado Pico is a Professor at the Universitat Autònoma de Barcelona (UAB) in the Department of Audiovisual Communication and Advertising, part of the Faculty of Communication Sciences. He has held multiple academic leadership roles including Dean of the Faculty of Communication Sciences (1995–1997) and Director of the Department of Audiovisual Communication (1987–1990). His academic journey includes a PhD in Information Sciences (UAB, 1981) and a diploma in Radio Broadcasting from the Escuela de Radiofonismo de Barcelona (1975).

His research focuses on television strategies, digital media transformation, advertising integration in digital terrestrial television (TDT), and European media dynamics. Notable projects include studies on public media competitiveness in Europe, cross-media engagement, and advertising innovation in digital platforms. He has led over 11 research projects, including EU-funded initiatives on social media interactions with traditional TV and TDT programming innovations.

• Education:
• PhD in Information Sciences, UAB (1981)
• Master’s in Information Sciences, UAB (1979)
• Bachelor’s in Information Sciences, UAB (1977)
• University Diploma in Radio Broadcasting, Barcelona School of Radio (1975)

He has supervised 47 academic works and is affiliated with the Grup de Recerca en Imatge, So i Síntesi (GRISS). His contributions span 118 research outputs, including seminal studies on media programming, public broadcasting challenges, and digital misinformation.

• Awards & Recognition: Extensive academic leadership roles and contributions to media studies, though no specific named awards are listed.
• Grants: Principal investigator in multiple projects funded by MICINN, MINECO, and EU regional funds.

His lab collaborations include pioneering work on audiovisual technology integration and media policy analysis.