Josep Angel Guimera Orts

Josep Angel Guimera Orts is a Professor in the Department of Audiovisual Communication and Advertising at the Autonomous University of Barcelona (UAB). His research focuses on communication policies, economic crises, and transformations in audiovisual media, particularly regarding youth audiences and digitalization. He holds a Ph.D. (2006) and Licenciat (1998) from UAB. He has led multiple research projects funded by Spanish governmental agencies, including studies on audiovisual platforms and youth engagement, digital television's impact on pluralism, and local television in Spain.

His educational background includes advanced degrees in communication studies from UAB. Key research interests include the evolution of television systems, local communication dynamics in digital environments, and the adaptation of traditional media to youth demographics. He collaborates with the Grup de Recerca en Estructura i Polítiques de Comunicació (Research Group on Communication Structure and Policy).

Publications highlight strategic analyses of Spanish public media's transmedia approaches and the challenges of digital transformation in broadcasting. His work addresses both theoretical and applied aspects of media policy and audience behavior in evolving digital ecosystems.