Jingjing Yao

Professor Jingjing Yao is a Full Professor at IÉSEG School of Management in France, specializing in International Negotiation and Sales Management. She earned her Ph.D. in Business Administration and Organizational Behavior from Peking University. Her research focuses on negotiation strategies, organizational behavior, and cross-cultural studies, with particular emphasis on trust development in international business contexts.

Her research examines negotiation dynamics across cultures, organizational community building in Chinese firms, and the relationship between trust and negotiation outcomes. She investigates how cultural factors influence negotiation tactics and organizational relationships in global business environments.

Analysis of Professor Yao's recent publications reveals consistent focus on negotiation psychology across cultures, trust mechanisms in business relationships, and organizational dynamics in Asian business contexts. Her work integrates experimental methods with real-world business applications.