معرفی
Dr. Jihwan Moon is a Senior Lecturer at the School of Marketing, UNSW Business School, specializing in strategic firm-consumer communication and decision-making under uncertainty. His research bridges analytical modeling with empirical validation, focusing on pricing, signaling theory, healthcare competition, and sustainable business practices.
- Affiliation: School of Marketing, UNSW Business School
- Research Focus: Competitive strategies, consumer behavior, and signaling mechanisms
- Key Journals: Marketing Science, Journal of Marketing Research, Journal of Business & Economic Statistics
His work explores how firms optimize pricing and bundling strategies across industries (e.g., airlines vs. hospitality), while his healthcare research investigates nonprofit-for-profit hospital competition through service mix differentiation. Recent publications emphasize temporal data analysis and framing effects in consumer decision-making.
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