معرفی
Jiawei Ding is an Honorary Senior Research Fellow at the IOE - Culture, Communication & Media, University College London. As an early-career researcher in digital media and cultural studies, Dr. Ding employs qualitative approaches to examine social media texts and practices, with a particular focus on Chinese university communication in digital spaces.
Education:
- PhD in Media and Cultural Studies, University College London
- MA in Applied Linguistics, University College London
- BA in Business English (International Finance), Guangdong University of Foreign Studies, Guangzhou, China
Dr. Ding's research develops ethnographically informed, multi-phase studies to explore emerging digital phenomena. Their doctoral work examined Chinese universities' official social media through digital ethnography, actor-network theory, platformisation, and multimodal analysis, revealing how institutions, students, platforms, and audiences co-create communication that serves institutional goals while engaging diverse audiences. Dr. Ding is now expanding this research into publications, exploring institutional participation in hashtag trends and posthuman perspectives on platformed spaces. They are also interested in the media experiences of under-researched groups, such as nomadic communities at borders.
Dr. Ding's scholarly recognition includes:
- UCL Grand Challenges Doctoral Small Grant (2021)
- Associate Fellowship (AFHEA) from Advance HE (2023)
As an educator, Dr. Ding has served as a Postgraduate Teaching Assistant for BA Media: Digital Cultures and Society at UCL, and as a guest lecturer for the MA Applied Linguistics: Multimodal Communication module. They have also contributed to student support initiatives as a Student Quality Reviewer and through the Chinese Student Mental Health Special Interest Group. Dr. Ding is actively engaged in academic community building as a co-facilitator of the Multimodality Talks seminar series and through organizing international conferences such as the ICOM11 International Conference on Multimodality.
