معرفی
Dr. Jia Liu - Associate Professor in Behavioural Economics
Dr. Jia Liu holds the position of Associate Professor in Behavioural Economics at the Department of Finance, Accounting and Business Systems, part of Sheffield Hallam University's College of Business, Technology and Engineering. She is affiliated with the Social and Economic Research Institute. Her research focuses on applied microeconomics, behavioural and experimental economics, and behavioural finance, with expertise in quantitative research methods and statistical analysis using both experimental and naturally occurring data.
Education
- PhD in Economics, Nanyang Technological University (NTU), Singapore
- Fellow of The Higher Education Academy
Teaching
Teaches modules including:
- Introduction to Microeconomics
- Intermediate Microeconomics
- International Economics
Research Interests
Specializes in experimental economics methodologies to study decision-making processes in public goods provision, consumer behavior, and institutional mechanisms. Her work bridges theoretical economic models with real-world applications through controlled experiments and field data analysis.
Publications
Recent work includes studies on public good provision dynamics, consumer impulse purchasing patterns, and innovative mechanisms for collective action problems. These publications reflect her focus on empirical validation of behavioral economic theories.
Awards
- Fellow of The Higher Education Academy
Professional Background
Prior to Sheffield Hallam, she worked at Newcastle University and has maintained active research collaborations with institutions globally.
