Jennine Fox

Jennine Fox is a Teaching Professor in the Marketing and Supply Chain Management Department at the University of Wisconsin-Eau Claire's College of Business. She holds an M.B.A. and focuses on digital marketing fundamentals, social media strategies, and e-commerce innovation. Her research explores consumer-facing technology applications, particularly in AR-driven e-commerce solutions and international marketing challenges like cultural stigma mitigation.

Her teaching interests include managing marketing internships and integrating emerging technologies into consumer experiences. Recent publications examine smart object perception (Journal of Business Research) and international marketing strategies addressing hygiene product stigmatization in rural India (International Journal of Instructional Cases). She has presented at the 2020 AMA Summer Academic Conference on smart object consumer experiences.

Collaborations include work with researchers like Dr. Rokonuzzaman and Dr. Dugar. Her office is located in Schneider Hall 424, and she can be reached at foxjr@uwec.edu.