Jennifer Schuder

Jennifer Schuder serves as an Adjunct Lecturer in the Arts Management and Arts Entrepreneurship program at Southern Methodist University's Meadows School of the Arts while concurrently holding the position of Senior Vice President of Customer Engagement at the State Fair of Texas, where she oversees brand management, creative initiatives, and sponsorship strategy.

Her academic credentials include:

• Master's degree in Mass Communications (Public Relations emphasis) from Texas Tech University (1996)
• Bachelor's degree in Management Information Systems from Texas Tech University's College of Business Administration (1992)

Schuder's professional expertise centers on experiential marketing and customer acquisition strategies, with demonstrated success in developing patron engagement systems and digital transformation initiatives. Her nine-year tenure as Chief Marketing Officer at the Dallas Opera established her proficiency in building CRM infrastructure, executing multi-channel acquisition campaigns, and creating interactive online sales platforms that strengthened audience relationships while expanding market reach.

Schuder's advisory contributions focus on translating corporate marketing frameworks to cultural institution contexts, particularly in sponsorship activation and brand stewardship. Her industry leadership bridges commercial customer engagement methodologies with nonprofit arts management requirements.