معرفی
Dr. Jekaterina Rindt is a Lecturer in Marketing at Lancaster University's Management School, specializing in strategic marketing within international business contexts. She serves as Director for Recruitment and Admissions for the Marketing Department and has received the University Pilkington Award (2024) for excellence in teaching.
Education:
- BA in International Business Studies (International University/Steinbeis Hochschule)
- MSc in Advanced Marketing Management (Lancaster University)
- PhD in Marketing (Lancaster University)
Jekaterina's research explores how firms manage risk in global business-to-business interactions, particularly in contexts of innovation and network governance. Her interdisciplinary approach integrates strategic marketing and legal perspectives, employing qualitative research methods including action research and analysis of institutional devices such as industry standards, contracts, and insurance agreements. Her work spans international business markets, examining risk and uncertainty in business relationships, transnational governance, institutional entrepreneurship, and the regulation of emerging technologies.
Her recent publications (2025) demonstrate a shift toward sustainability-focused research, particularly in regenerative curriculum design, net zero planning, and place-based policy development. These works reflect her growing interest in sustainable business practices, educational innovation, and community engagement approaches to policy design.
Scientific Awards and Recognition:
- University Pilkington Award for excellence in teaching (2024)
- Dean's Award for outstanding success in undergraduate student recruitment (July 2021)
- Senior Fellow of the Higher Education Academy (SFHEA)
- British Academy/Leverhulme Research Grant recipient
- HERMES Research Grant recipient for collaboration with University of Pavia
Jekaterina has secured significant research funding, including the British Academy/Leverhulme Research Grant for her project 'Innovation Across Boundaries: Implementing Design Thinking Practices in Innovation Ecosystems and Policy Making,' which aims to bridge the practice gap in Design Thinking applications. She also received the HERMES research grant for collaboration with the University of Pavia on governance of disruptive digital innovations. Her research has influenced policy, contributing to the British Ministry of Defence's consultation on 'Innovation in complex organisations' (2021) and being cited in the UK Parliamentary Office of Science briefing on 'Food Waste' (July 2024).
She is actively involved in multiple research groups including the Centre for Scholarship and Innovation in Management Education, Centre for Technological Futures, and the Pentland Centre. Her current projects focus on place-based innovation, net zero planning, and sustainable community development.
