معرفی
Jeeyeon Kim is a Lecturer in the Department of Management and Marketing at La Trobe Business School, La Trobe University. Prior to this, she served as an Assistant Professor at National Sun Yat-sen University in Taiwan. Her research focuses on digital marketing, omnichannel retailing, social media/influencer marketing, and digital healthcare. She holds a PhD and MA from Yonsei University, South Korea, and has held visiting roles at Yonsei University and IE University. Her work emphasizes empirical data analysis and statistical modeling to address marketing challenges.
Jeeyeon has secured multiple research grants, including AUD 82,500 from Taiwan's Ministry of Science and Technology (MOST) for projects on big data-driven marketing and digital transformation. She also coordinates grants with Yonsei University and AACSB initiatives. Her editorial roles include serving on the Asia Marketing Journal and Korean Scholars of Marketing Science boards.
Her research spans topics such as virtual influencers' impact on social media, omnichannel strategies, and healthcare consumer behavior. Teaching awards include the 'Outstanding Course Teaching Award' and 'Excellent Mentor Award.' She actively reviews for journals like the Asian Pacific Journal of Marketing and Logistics and conferences like the Global Fashion Management Conference.
